YouTube CPM & RPM Benchmarks in Spain

Frequently asked questions

What is the average YouTube CPM in Spain in 2026?

The average YouTube CPM in Spain in 2026 is approximately $4.00 per thousand impressions. Spain has 32 million YouTube users and commands moderate CPMs driven by a growing digital advertising market. Finance and investing niches lead at $6.20, while gaming channels see average rates around $2.20. The Spanish market benefits from strong advertiser competition in travel, food, fashion, and technology sectors. Spanish-language content performs well not only locally but also across Latin America, creating opportunities for creators who produce content appealing to both markets.

How much do Spanish YouTubers earn per 1,000 views?

Spanish YouTubers typically earn between $2.00 and $3.30 per 1,000 monetized views depending on their niche. Finance and technology niches earn the highest RPMs due to advertiser competition. The Spanish market has unique characteristics including strong seasonal trends tied to tourism, holidays, and cultural events. Spanish audiences have high mobile viewership rates and strong engagement with lifestyle, travel, and food content. Brand partnerships in fashion and tourism niches often provide significant supplementary income beyond standard ad revenue.

What YouTube niches are most popular in Spain?

Travel and tourism content is among the most popular YouTube niches in Spain, reflecting the country's position as one of the world's top tourist destinations. Food and cooking content, particularly Spanish cuisine, attracts both local and international audiences. Entertainment and music content has strong viewership, while beauty and fashion content benefits from Spain's vibrant fashion industry. Technology review channels maintain consistent audiences, and finance content has grown as Spanish audiences increasingly seek investment information.

How do Spanish YouTube CPMs compare to Italy and France?

Spanish YouTube CPMs at $4.00 are slightly lower than Italy ($4.50) and France ($5.20). Spain's digital advertising market is growing but still lags behind its larger European neighbors in terms of advertiser spending. However, Spain's position as a global tourism hub creates unique CPM opportunities in travel and lifestyle niches that can exceed rates in other markets. Spanish-language content also reaches Latin American audiences, potentially increasing overall earnings for creators who produce content appealing to both regions.

What are the best posting times for YouTube Spain?

The best times to post on YouTube Spain are between 8:00 PM and 11:00 PM CET on weekdays, with peak viewership occurring between 9:00 PM and 12:00 AM CET. Weekend afternoons between 3:00 PM and 6:00 PM also see strong engagement. Spanish audiences have high mobile viewership rates, particularly among the 18-35 age demographic. The Spanish siesta culture and late dinner schedules contribute to later peak viewing times compared to other European markets. Creators should also consider Spain's multiple time zones when targeting audiences across the country.