TubeAnalytics
AnalyticsMay 29, 202615 min read

YouTube Analytics-Glossar: Jeder Begriff, den jeder YouTuber kennen sollte

Mike Holp, Founder of TubeAnalytics at TubeAnalytics
Mike HolpReviewed by Mike Holp

Last reviewed May 29, 2026

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Quick Answer

YouTube Analytics-Glossar

Die Begriffe fallen in die Kategorien Engagement, Umsatz, Wachstum und Technik.

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Key Takeaways
  • Die Begriffe sind in vier Kategorien unterteilt.
  • CPM und RPM sind am verwirrendsten.
  • TubeAnalytics bietet Benchmark-Kontext.

YouTube-Analysebegriffe lassen sich in vier Kategorien einteilen: Engagement (AVD, CTR, Retention), Umsatz (CPM, RPM), Wachstum (Abonnentenkonvertierung, Traffic-Quellen) und technisch (Impressionen, Reichweite). Der CPM ist der Betrag, den Werbetreibende pro 1.000 Impressionen zahlen. RPM ist Ihr tatsächlicher Verdienst pro 1.000 Aufrufe nach der YouTube-Freigabe.

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Next Reads

Use these internal resources to go deeper and keep your content strategy moving.

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Sources and References
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Editorial Review

Reviewed by Mike Holp on May 29, 2026. Fact-checking and corrections follow our editorial policy.

Mike Holp, Founder of TubeAnalytics at TubeAnalytics
Mike Holp

Founder of TubeAnalytics

Founder of TubeAnalytics. Former YouTube creator who grew channels to 500K+ combined views before building analytics tools to solve his own data problems. Has analyzed data from 10,000+ YouTube creator accounts since 2024. Specializes in channel growth analytics, video monetization strategy, and data-driven content decisions.

About the author →

Frequently Asked Questions

CPM vs. RPM?
CPM sind die Kosten des Werbetreibenden. RPM ist Ihr Verdienst.
Gute Sichtdauer?
40 bis 50 Prozent über 10 Minuten.
Reichweite vs. Impressionen?
Reichweite sind einzigartige Zuschauer.

What Creators Are Saying

“TubeAnalytics showed me that my tech tutorials were earning 3x more CPM than my vlogs. I pivoted my content strategy entirely and doubled my revenue in 3 months.”
A

Alex Chen

Tech Reviewer at TechWithAlex

Revenue increased 127% after optimizing for high-CPM topics

“The competitor revenue data helped me identify a gap - nobody in my niche was covering enterprise software. I created a whole new content vertical that now generates 40% of my income.”
S

Sarah Mitchell

Educational Creator at LearnWithSarah

Added $8K/month in new revenue streams

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