Resources / Research
Original YouTube benchmark research and trend studies
Use benchmark studies and recurring research snapshots to set realistic performance targets for your channel.
YouTube CPM & RPM Benchmarks Q2 2026
ResearchBenchmark ranges by niche and geography for creator monetization analysis.
Thumbnail CTR Patterns Study 2026
ResearchObserved thumbnail pattern signals associated with higher CTR segments.
Audience Benchmarks
LiveCategory-level baseline metrics for audience growth and retention.
Methodology
LiveHow data is sourced, normalized, and quality-checked.
Editorial Standards
LiveSourcing and citation standards for published analysis.
Case Study Evidence
See how benchmark patterns translate into measurable outcomes.
Use research to set your next targets
Build your next-quarter goals from benchmark-backed performance ranges, not guesswork.