RPM Calculator
Understand reported YouTube revenue per 1,000 views
This tool is currently available in English.
Free Calculator
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RPM = (Reported YouTube revenue ÷ matching views) × 1,000. For Shorts, use engaged views. Exclude income not reported in YouTube Analytics.
Formulas used
RPM
RPM = (Total Revenue ÷ Total Views) × 1,000
Revenue per 1,000 total views
Worked example: $500 of reported revenue ÷ 100,000 matching views × 1,000 = $5 RPM. Review the connected-channel RPM checker (active plan required) or compare the other revenue metric.
What is RPM Calculator?
YouTube RPM divides reported creator revenue after revenue sharing by views and multiplies by 1,000. Use matching revenue, dates and formats. Long-form RPM uses video views; Sho...
Understanding the result and its limits
YouTube RPM divides reported creator revenue after revenue sharing by views and multiplies by 1,000. Use matching revenue, dates and formats. Long-form RPM uses video views; Shorts RPM uses engaged views. External merchandise, services and ordinary sponsorship income are not part of platform RPM. This calculator uses the inputs you supply and does not estimate another channel’s private earnings.
How RPM Calculator works
- 1
Choose the same reporting period
Use revenue and views from matching dates and content formats.
- 2
Enter reported revenue
Use revenue reported in YouTube Analytics, after revenue sharing; do not add external business income.
- 3
Enter matching views
Use video views for long-form content or engaged views for Shorts.
- 4
Review the result
Compare your own like-for-like periods instead of treating an unsourced niche average as a target.
Definitions: YouTube revenue metrics documentation. Use the same reporting period and the correct impression or view denominator.
Who uses RPM Calculator
Monetized creator
Challenge: Understand changes in revenue relative to views
Solution: Compare matching periods and inspect the underlying revenue sources in YouTube Analytics.
Evidence and Validation
The method, inputs, and limitations are documented on this page so you can separate a calculation, public API snapshot, or browser-only file check from authenticated channel analytics.
- Formulas and derived metrics are shown beside the result
- Public, estimated, and authenticated data are labeled separately
- Page reviewed 2026-09-30; current platform values should be verified in YouTube Studio
Frequently asked questions
- Does sponsorship income increase YouTube RPM?
- Ordinary external sponsorships, merchandise and services are not included. Use the revenue actually reported in YouTube Analytics; supported YouTube Creator Partnerships reporting may differ.
- Is RPM the same as CPM?
- No. RPM measures reported creator revenue after revenue sharing per 1,000 views. CPM measures advertiser cost before revenue sharing per 1,000 ad impressions.
- What is a good RPM?
- No universal benchmark fits every audience, format and revenue mix. Compare your own consistent periods and inspect changes in views and revenue sources.
- Why is RPM often lower than CPM?
- The denominators and revenue-sharing treatment differ. Not every video view has an ad, and CPM is before revenue sharing. Do not infer an exact monetized-view percentage by dividing RPM by CPM.
Start tracking your revenue optimization with TubeAnalytics
This public tool is free. Connected-channel analytics uses a seven-day trial with payment information required; paid plan terms and limits apply afterward.