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The true measure of your channel's earning power
An RPM calculator measures total creator revenue per 1,000 views across all income streams — ads, memberships, Super Chat, and other monetization features. Unlike CPM, which onl...
An RPM calculator measures total creator revenue per 1,000 views across all income streams — ads, memberships, Super Chat, and other monetization features. Unlike CPM, which only measures ad revenue, RPM (Revenue Per Mille) gives creators a complete picture of how much each view is worth. To calculate RPM, divide your total YouTube revenue by total views, then multiply by 1,000. For example, if a video earns $25 total (ads + memberships + Super Chat) from 10,000 views, the RPM is $2.50. RPM is always lower than CPM because it includes all views, not just ad impressions. Most creators see RPMs between $1–$5, though finance and technology niches can reach $8–$12. Understanding your RPM helps you evaluate the true value of your content, compare monetization strategies across channels, and make informed decisions about which revenue streams to prioritize.
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RPM = (Total Revenue ÷ Total Views) × 1,000. This includes all revenue sources: ads, memberships, Super Chat, and other YouTube monetization features.
Formulas used
RPM
RPM = (Total Revenue ÷ Total Views) × 1,000
Revenue per 1,000 total views
Sum all your YouTube revenue sources: ads, memberships, Super Chat, and other monetization features.
Input the total number of views across all videos in the same period.
The calculator divides total revenue by total views and multiplies by 1,000.
See how your RPM stacks up against other creators in your niche.
Use RPM insights to focus on the revenue streams that drive the most value per view.
See how your results compare to industry averages and top performers.
| Metric | Average | Good | Excellent |
|---|---|---|---|
| Entertainment | $1.50 | $3.00 | $5.00+ |
| Gaming | $2.00 | $4.00 | $6.00+ |
| Education | $3.50 | $6.00 | $9.00+ |
| Finance | $5.00 | $8.00 | $12.00+ |
| Technology | $4.00 | $7.00 | $10.00+ |
Monetized Creator
Challenge: You want to understand your true per-view earnings
Solution: Calculate RPM to see total revenue per view across all income streams.
Channel Buyer
Challenge: You're evaluating a channel for acquisition
Solution: Use RPM to compare earning efficiency across channels of different sizes.
Multi-Revenue Creator
Challenge: You earn from ads, memberships, and Super Chat but don't know total per-view value
Solution: RPM combines all revenue streams into one clear metric.
This tool uses industry-standard formulas and benchmarks sourced from TubeAnalytics data across thousands of YouTube channels.
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