YouTube CPM & RPM Benchmarks
YouTube RPMis what creators earn per thousand views after YouTube's share and mixed revenue. It is not the same as advertiser CPM. Country figures on this hub are directional estimates for comparison, not your channel's authenticated RPM. Use them only with the same date range, geography mix, format, and monetization status. For your own number, read YouTube Studio or a connected tool such as TubeAnalytics. We do not invent guaranteed niche rates.
Method and limits: TubeAnalytics methodology. Comparison method: YouTube RPM benchmarks by niche.
Existing country averages below are planning context. They are not a measured per-channel sample and not a niche rate card. See each country page and methodology before treating a figure as a forecast.
United States
$8.50 avg CPM · $4.20 avg RPM
United Kingdom
$6.50 avg CPM · $3.30 avg RPM
Canada
$5.80 avg CPM · $3.00 avg RPM
Australia
$5.60 avg CPM · $2.90 avg RPM
Germany
$5.80 avg CPM · $2.90 avg RPM
France
$5.20 avg CPM · $2.60 avg RPM
India
$1.50 avg CPM · $0.80 avg RPM
Brazil
$2.80 avg CPM · $1.40 avg RPM
Japan
$5.00 avg CPM · $2.50 avg RPM
South Korea
$4.50 avg CPM · $2.30 avg RPM
Mexico
$2.20 avg CPM · $1.10 avg RPM
Italy
$4.50 avg CPM · $2.20 avg RPM
Spain
$4.00 avg CPM · $2.00 avg RPM
Netherlands
$5.50 avg CPM · $2.80 avg RPM
Sweden
$5.80 avg CPM · $3.00 avg RPM
RPM vs CPM in one screen
| Metric | Who it describes | What it measures |
|---|---|---|
| RPM | Creator | Reported creator revenue per 1,000 total views after share |
| CPM | Advertiser | Advertiser spend per 1,000 ad impressions |
How to Use These Benchmarks
Compare country context like-for-like: same date range, geography mix, content format, and monetization status. Do not average Shorts with long-form. Do not treat a country card as a niche payout. Public niche tables on the open web are often directional estimates; this hub does not add invented niche cells.
For your channel, read authenticated RPM in YouTube Studio or TubeAnalytics (YouTube Analytics API). These country figures are directional reference values, not guaranteed payouts. Read the TubeAnalytics methodology to see how benchmark data is sourced and how to validate it against your own authenticated YouTube Analytics data.
Comparison method: YouTube RPM benchmarks by niche. Authenticated tracking: revenue optimization, real RPM, and the RPM calculator. Trial and plan limits: pricing.
Optimize your revenue
Connect a YouTube channel you authorize and let TubeAnalytics track authenticated CPM and RPM. Eligible new customers can start a seven-day trial; a payment card is required. That trial is not a free plan.
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