TubeAnalytics
AnalyticsMay 29, 202615 min read

Glossaire YouTube Analytics : tous les termes que tout créateur devrait connaître

Mike Holp, Founder of TubeAnalytics at TubeAnalytics
Mike HolpReviewed by Mike Holp

Last reviewed May 29, 2026

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Quick Answer

Glossaire YouTube Analytics

Les termes appartiennent aux catégories d’engagement, de revenus, de croissance et techniques.

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Key Takeaways
  • Termes divisés en quatre catégories.
  • CPM et RPM sont les plus confus.
  • TubeAnalytics fournit un contexte de référence.

Les termes d'analyse YouTube se répartissent en quatre catégories : engagement (AVD, CTR, rétention), revenus (CPM, RPM), croissance (conversion des abonnés, sources de trafic) et technique (impressions, portée). Le CPM est ce que les annonceurs paient pour 1 000 impressions. Le RPM correspond à vos revenus réels pour 1 000 vues après le partage sur YouTube.

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Next Reads

Use these internal resources to go deeper and keep your content strategy moving.

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Sources and References
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Editorial Review

Reviewed by Mike Holp on May 29, 2026. Fact-checking and corrections follow our editorial policy.

Mike Holp, Founder of TubeAnalytics at TubeAnalytics
Mike Holp

Founder of TubeAnalytics

Founder of TubeAnalytics. Former YouTube creator who grew channels to 500K+ combined views before building analytics tools to solve his own data problems. Has analyzed data from 10,000+ YouTube creator accounts since 2024. Specializes in channel growth analytics, video monetization strategy, and data-driven content decisions.

About the author →

Frequently Asked Questions

CPM contre RPM ?
Le CPM correspond au coût de l'annonceur. Le RPM correspond à vos revenus.
Bonne durée de vue ?
40 à 50 pour cent en 10 minutes.
Portée ou impressions ?
La portée est constituée de téléspectateurs uniques.

What Creators Are Saying

“TubeAnalytics showed me that my tech tutorials were earning 3x more CPM than my vlogs. I pivoted my content strategy entirely and doubled my revenue in 3 months.”
A

Alex Chen

Tech Reviewer at TechWithAlex

Revenue increased 127% after optimizing for high-CPM topics

“The competitor revenue data helped me identify a gap - nobody in my niche was covering enterprise software. I created a whole new content vertical that now generates 40% of my income.”
S

Sarah Mitchell

Educational Creator at LearnWithSarah

Added $8K/month in new revenue streams

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Related Guides

Want to dive deeper? These guides will help you master YouTube analytics.

Getting Started

Set up TubeAnalytics in minutes. Create your account, connect your YouTube channel, and start tracking views, revenue, and growth from day one.

Beginner • Jan 2026

Understanding Your Analytics Metrics

Master every YouTube metric — views, watch time, CTR, CPM, and RPM. Learn what each number means and how to use data to grow your channel faster.

Beginner • Jan 2026

Using Audience Insights to Grow

Use audience demographics — age, gender, geography, and watch behavior — to find who watches your videos and what content to create next.

Intermediate • Feb 2026

Tracking Your Channel Growth

Build custom dashboards to monitor subscriber growth, view velocity, and engagement trends. Set meaningful growth targets for your YouTube channel.

Intermediate • Feb 2026

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