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Know exactly what every video is worth
A revenue per video calculator estimates how much ad revenue a single YouTube video generates based on its view count, CPM rate, and niche. The formula is: Revenue = (Views × Ad...
A revenue per video calculator estimates how much ad revenue a single YouTube video generates based on its view count, CPM rate, and niche. The formula is: Revenue = (Views × Ad View Rate × CPM) ÷ 1,000 × Creator Share. With YouTube's standard 55% creator share and 45% ad view rate, a video with 10,000 views and $5 CPM earns approximately $12.38. However, CPM varies dramatically by niche (finance: $8–$15, entertainment: $2–$5), audience geography (US viewers earn 3–5× more than global average), and time of year (Q4 CPMs spike 30–50%). This calculator helps creators understand the revenue potential of different content types, set realistic expectations for new videos, and make data-driven decisions about which content topics to prioritize for maximum revenue.
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Revenue = (Views × 0.45 × CPM) ÷ 1,000 × 0.55. This accounts for the 45% ad view rate and 55% creator share.
Formulas used
Revenue Per Video
Revenue = (Views × Ad View Rate × CPM ÷ 1,000) × Creator Share
Standard YouTube revenue formula
Input the view count for the video you want to analyze.
Input your channel's average CPM. If unknown, use niche benchmarks provided.
The calculator applies the standard YouTube revenue formula with ad view rate and creator share.
Calculate revenue per video across your library to identify your most profitable content.
Use revenue data to prioritize content topics and formats that generate the highest revenue per view.
See how your results compare to industry averages and top performers.
| Metric | Average | Good | Excellent |
|---|---|---|---|
| 10K views, $3 CPM | $7.43 | Entertainment niche | Global audience |
| 10K views, $8 CPM | $19.80 | Tech/Education niche | US/UK audience |
| 100K views, $5 CPM | $123.75 | Average channel | Growth stage |
Multi-Niche Creator
Challenge: You publish in different topics and want to know which pays most
Solution: Calculate revenue per video for each niche to identify your most profitable content.
Sponsorship Pricer
Challenge: You need a baseline for sponsorship pricing
Solution: Use your average revenue per video as a floor for sponsorship rates.
Content Prioritizer
Challenge: You have limited time and want to maximize revenue
Solution: Focus on the content types and topics that generate the highest revenue per view.
This tool uses industry-standard formulas and benchmarks sourced from TubeAnalytics data across thousands of YouTube channels.
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