Tracking Your Channel Growth

Consistent tracking is what separates growing channels from stagnant ones. This guide shows you how to set up a growth tracking system in TubeAnalytics.

Defining Your Growth Goals

Before tracking growth, define what growth means for your channel:

• Reach growth: More views, impressions, and unique viewers
• Engagement growth: Better retention, more comments, higher CTR
• Audience growth: More subscribers, returning viewers
• Revenue growth: Higher RPM, total earnings, diversified income

Setting Up Your Growth Dashboard

Step 1: Choose Your Key Metrics

Don't track everything — focus on 5-7 metrics that matter most to your goals. Recommended starter set:

1. Monthly views (reach)
2. Average view duration (engagement)
3. Subscriber growth rate (audience)
4. CTR (content quality)
5. Watch time per video (algorithm signal)

Step 2: Configure Your Dashboard

In TubeAnalytics, go to Dashboard > Customize:

1. Add widgets for each key metric
2. Set the comparison period (month-over-month recommended)
3. Enable trend lines to visualize trajectory
4. Set up milestone alerts

Step 3: Establish Baselines

Record your current numbers as baselines. Growth means improvement relative to where you started:

• Average views per video (last 10 uploads)
• Average subscriber gain per month
• Average CTR across all videos
• Average retention rate

Tracking Methods

Week-over-Week Tracking

Best for active channels uploading 2+ times per week. Look for: - Did this week's uploads outperform last week's? - Are engagement metrics trending up? - Any anomalies to investigate?

Month-over-Month Tracking

The most useful cadence for most creators. Compare: - Total views and watch time vs. previous month - Subscriber gain vs. previous month - Revenue trends - Top-performing content themes

Video-over-Video Tracking

Compare performance of individual uploads: - How did video #100 compare to #90? - Which format consistently performs best? - Are newer videos outperforming older ones at the same point in time?

Growth Benchmarks

Typical growth rates for healthy channels:

Identifying Growth Plateaus

Signs your channel has plateaued: - Subscriber growth stalls for 3+ months - Average views per video aren't increasing - CTR is declining - Watch time per video is flat

Breaking Through Plateaus

1. Analyze what changed (algorithm, content quality, consistency)
2. Study competitors who are growing in your niche
3. Experiment with new formats or topics
4. Collaborate with other creators
5. Refresh your thumbnails and titles on existing content

Automated Growth Reports

TubeAnalytics can send you automated growth reports: - Weekly summary: Key metrics and notable changes - Monthly deep dive: Comprehensive growth analysis - Milestone alerts: Get notified when you hit subscriber goals

Next Steps

• Optimizing Video Performance
• Analyzing Your Competition