YouTube CPM & RPM Benchmarks in Netherlands

Frequently asked questions

What is the average YouTube CPM in the Netherlands in 2026?

The average YouTube CPM in the Netherlands in 2026 is approximately $5.50 per thousand impressions. Despite having a smaller audience of 13 million users, the Netherlands commands premium CPMs due to the highest internet penetration globally at 98% and strong advertiser competition. Finance and investing niches lead at $8.50, while gaming channels see average rates around $3.00. The Dutch market benefits from a highly educated, affluent audience that attracts premium advertisers in finance, technology, and business sectors.

How much do Dutch YouTubers earn per 1,000 views?

Dutch YouTubers typically earn between $2.80 and $4.50 per 1,000 monetized views depending on their niche. Finance and technology niches earn the highest RPMs due to advertiser competition for the affluent Dutch audience. The Netherlands' position as a European business hub creates strong demand for business and entrepreneurship content. Dutch audiences have high engagement rates and strong purchasing power, making the market attractive to premium advertisers despite the relatively small population size.

What YouTube niches perform best in the Netherlands?

Finance and investing content performs best in the Netherlands with CPMs around $8.50, driven by the country's strong financial sector and the concentration of banks and financial institutions in Amsterdam. Business and entrepreneurship content also commands high CPMs due to the Netherlands' position as a European business hub. Technology review channels perform well, reflecting the Dutch tech-savvy population. Education content maintains consistent viewership, while travel and sustainability content have growing audiences in the Dutch market.

How do Dutch YouTube CPMs compare to Germany and Belgium?

Dutch YouTube CPMs at $5.50 are comparable to Germany ($5.80) and higher than Belgium ($4.80). Despite having a much smaller population than Germany, the Netherlands commands similar CPM rates due to higher internet penetration and a more concentrated affluent audience. The Dutch market benefits from strong advertiser competition and a business-friendly environment that attracts premium advertising. Dutch creators producing content in English can also access the larger European and global markets, potentially increasing their overall earnings.

What is the best time to post on YouTube Netherlands?

The best times to post on YouTube Netherlands are between 6:00 PM and 9:00 PM CET on weekdays, with peak viewership occurring between 7:00 PM and 10:00 PM CET. Weekend mornings between 10:00 AM and 12:00 PM also see strong engagement. Dutch audiences have high mobile viewership rates and strong internet connectivity, meaning viewership is spread throughout the day. The Netherlands' central European location means content posted during Dutch evening hours also reaches audiences in Germany, Belgium, and other nearby countries during their peak viewing times.