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Resources / Glossary
Revenue per mille, creator-side earnings per 1,000 views.
Cost per mille, the ad-side price per 1,000 impressions.
Click-through rate, the percentage of impressions that become views.
Browse adjacent metrics and definitions for context.
See how this metric is used in benchmark analysis.
Read implementation guidance where this metric is operationalized.
Use calculators and diagnostics where this metric is an input.
Connect channel data to track this metric across your actual video portfolio.