Glossary
Use this glossary to keep TubeAnalytics terminology consistent across blog posts, guides, comparisons, and product pages.
- CTR
- Click-through rate. The percentage of impressions that become clicks after someone sees your thumbnail and title.
- CPM
- Cost per mille. The ad price per 1,000 impressions, usually used to estimate how much advertisers pay to show ads.
- RPM
- Revenue per mille. The creator-side revenue per 1,000 views after YouTube's revenue share and all revenue sources are included.
- Audience retention
- The share of a video viewers keep watching over time, shown as an average percentage viewed and a retention graph.
- Impressions
- The number of times YouTube shows your thumbnail to a viewer on surfaces like search, homepage, or suggested videos.
- View velocity
- The rate at which a video collects views in the first hours or days after publishing.
- Returning viewers
- People who have watched your channel before and come back for another video.
- Search intent
- The reason a viewer searches for a topic, which should match the title, description, and opening of the video.