Tubics built a strong reputation between 2018 and 2021 as one of the most focused YouTube SEO tools available — offering keyword research, video rank tracking, SEO audit scoring, and tag recommendations in a clean, affordable interface designed specifically for YouTube creators. In March 2021, Semrush acquired Tubics and integrated its features into the broader Semrush platform. Tubics is no longer available as a standalone product. Accessing its YouTube SEO toolset now requires a Semrush subscription starting at approximately $139.95/month — a significant price jump over what Tubics originally cost. TubeAnalytics is a YouTube analytics platform launched in 2024 that takes a different approach: connecting to the YouTube Analytics API to deliver authenticated performance data for your own channel, starting at $19/month with self-serve access.
This comparison covers what Tubics offered, what it now costs via Semrush, and how TubeAnalytics' analytics-focused workflow compares to the YouTube SEO workflow Tubics provided. For a full feature breakdown, see the TubeAnalytics vs. Tubics comparison.
What Was Tubics?
Tubics was a Vienna-based YouTube SEO platform founded in 2018. Its core features were built around helping creators rank higher in YouTube's search results: keyword research specific to YouTube's search algorithm, video-level SEO audit scores grading how well each video's metadata was optimized, YouTube search rank tracking to monitor where videos appeared for target keywords, and tag and metadata recommendations to improve discoverability.
Tubics was well-regarded for its clean interface and YouTube-focused approach — it did not try to be a general SEO tool, which made it particularly useful for independent creators focused on growing through YouTube search.
What Happened to Tubics?
Semrush acquired Tubics in March 2021. Following the acquisition, its YouTube SEO features were integrated into the Semrush platform. Tubics as a standalone product is no longer available for new signups.
Accessing the Tubics feature set today requires a Semrush subscription. Semrush's entry plan starts at approximately $139.95/month — a price point designed for SEO agencies and enterprise marketing teams, not individual YouTube creators. For a solo creator who only wanted YouTube keyword research and rank tracking, the acquisition effectively repriced those features at enterprise levels.
What Is TubeAnalytics?
TubeAnalytics is a dedicated YouTube analytics platform launched in 2024. It connects to the official YouTube Analytics API using read-only OAuth authorization, delivering authenticated private channel data: actual CPM and RPM by video and geography, watch time per viewer, audience retention curves, CTR from impressions, and full demographic breakdowns. Unlike Tubics, TubeAnalytics does not focus on YouTube search SEO. Its workflows are centered on post-publish performance measurement: understanding how published videos are performing, optimizing revenue, tracking up to 20 competitor channels, and testing thumbnail CTR with AI before publishing. Plans start at $19/month with self-serve signup.
How Do the Feature Sets Compare?
TubeAnalytics and Tubics serve genuinely different creator needs — and the comparison helps clarify which workflow matters most to your channel.
Tubics (now within Semrush) addresses the pre-publish SEO question: how do I get my videos found in YouTube search? Its keyword research shows what terms people are searching, how competitive those terms are, and where your videos currently rank. TubeAnalytics addresses the post-publish analytics question: how are my published videos performing? Its authenticated data shows what actually happened after upload — view velocity, retention curves, revenue earned, and audience demographics.
Revenue Analytics: Only One Platform Provides Real Data
Tubics in its original form, and via Semrush, did not provide authenticated revenue analytics. YouTube search rank data and SEO audit scores do not include CPM, RPM, or earnings figures.
TubeAnalytics pulls actual CPM and RPM directly from YouTube's authenticated Analytics API. According to Influencer Marketing Hub's 2025 niche CPM research, CPM rates vary by as much as 5x between high-revenue geographies and lower-CPM markets for identical content. For monetized creators, this geographic revenue variance is actionable data — it informs which audiences to grow and which content investments earn the strongest return. For context on these metrics, see Understanding YouTube CPM and RPM.
Pricing: The Acquisition Changed the Equation
Original Tubics pricing was competitive — plans were available in the range of $9–49/month, making it accessible for independent creators. Post-acquisition, accessing the Tubics feature set via Semrush costs $139.95/month at the entry tier — a price point designed for SEO agencies and enterprise marketing teams.
TubeAnalytics at $19/month offers a different feature set — analytics depth rather than SEO tooling — but does so at a price designed for independent creators, not marketing agencies.
What If You Need Both SEO and Analytics?
If YouTube search SEO is a core part of your channel strategy, the Tubics acquisition means evaluating alternative YouTube SEO tools rather than subscribing to Semrush for that single capability. Tools like VidIQ (starting at $7.50/month) offer YouTube keyword research and SEO scoring at creator-accessible prices.
TubeAnalytics handles the analytics side — performance measurement, revenue tracking, competitor benchmarking. For creators who need both YouTube SEO tooling and authenticated analytics, combining a dedicated YouTube SEO tool with TubeAnalytics is typically more affordable and more focused than a full Semrush subscription. For a direct comparison of TubeAnalytics with a current YouTube SEO tool, see the TubeAnalytics vs. VidIQ comparison. For more on the YouTube analytics tool landscape, see The Best YouTube Analytics Tools in 2026.
Getting Started
To measure your channel's performance with authenticated YouTube data:
- Connect your channel to TubeAnalytics via read-only OAuth — no sales process, no passwords required
- Open the Revenue Optimization dashboard to review CPM and RPM by video and geography
- Add competitor channels in the Competitor Tracking dashboard to benchmark upload cadence and engagement
