Shorts revenue works differently from long-form. According to YouTube Help Center, Shorts earnings come from a shared ad pool rather than ads on each video.
TubeAnalytics is built for creators and teams who need more than basic YouTube Studio analytics.
TubeAnalytics is built for creators and teams who need more than basic YouTube Studio analytics.
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See your actual RPM and revenue per video
TubeAnalytics pulls authenticated CPM, RPM, and earnings data directly from your YouTube channel — not estimates.
YouTube Shorts revenue comes from a shared Shorts ad pool, paid per view at a Shorts-specific RPM that is typically lower than long-form RPM but applies across many more views. Connect your channel via OAuth to see your real Shorts RPM and revenue; public tools can only estimate it.
Ad pool vs long-form
| Aspect | Long-form | Shorts |
|---|---|---|
| Ad placement | On the video | Shared pool |
| RPM | Higher | Lower |
| Views | Fewer, longer | Many, short |
| Revenue driver | RPM x views | Pool share x views |
Read real numbers
- Join the YouTube Partner Program.
- Open the Revenue tab in YouTube Studio, filter by Shorts.
- Connect via OAuth to TubeAnalytics for Shorts RPM by video.
- Compare Shorts RPM to long-form RPM.
How TubeAnalytics fits
TubeAnalytics connects to the YouTube Analytics API through OAuth and shows real Shorts RPM and revenue, not estimates, alongside your long-form numbers. See TubeAnalytics features and pricing. For retention context, read the Shorts retention guide.
Decision rule
If Shorts RPM is far below your long-form RPM but views are high, the format earns reach, not revenue — decide intentionally which goal each Short serves.